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Ativa: Adapt, Transform, Innovate
A tiva is amongst the few emerging companies taking the Enterprise Architecture industry by storm with a different approach to strategy and architecture.
The traditional industry definition of Enterprise Architecture states: ‘A well-defined practice for conducting enterprise analysis, design, planning, and implementation, using a comprehensive approach at all times, for the successful development and execution of strategy.’ However, if it was this easy to say and do, companies like Ativa would not exist.
Speed and impact are critical in today’s markets. Organizations need to respond swiftly to technological change, make correct and quick decisions, design business strategies with clarity, and implement them rapidly to remain competitive. To address these important factors, Ativa uses a pragmatic approach so organizations can move at pace to improve their capability, enhance their value-add to internal and external stakeholders, and make investment decisions quickly that maximize market impact.
As part of their service range, the Sydney-based company provides a holistic framework to align processes, data and skills to achieve effectiveness, efficiency, and agility to an enterprise, supported by technology enablement. It provides the context for deciding what to change, selecting the best technology fit, and the guidance for ongoing adaptation efforts.
Ativa uses a pragmatic approach so organizations can move at pace to improve their capability, enhance their value-add to internal and external stakeholders, and make investment decisions quickly
“Business Architecture is a layered model which is quick to produce and enables rapid business change through systems; it is different from technology ‘artefacts’ created under a lengthy process in enterprise architecture work," says Raoul Lake, Managing Director, Ativa.
Additionally, Ativa offers change strategy as another primary service to move stakeholders through the change lifecycle. “Without successful adoption, the business transformation will not stick and the investment in technology is wasted,” adds Lake. The firm also provides Program management, Technology selection, and Executive advisory services.
While there is always competition among peers to stand out from the crowd, what makes Ativa truly unique is its focus on impact to drive return on investment (ROI). Other companies offer functional-led ROI, failing to address all aspects needed for a project to be successful such as usability, data enrichment, enablement, and change management. On the other side, Ativa attains maximum impact for spend by taking the adoption-led route.
With such a showcase of services, it doesn’t come as a surprise that Ativa has been a positive force for its clients. A case in point is that of an online insurance broker whose enterprise architecture was transformed under three weeks. Along with delivering a business improvement program, Ativa’s assistance also resulted in faster lead follow up and improved pipeline conversion, with lift in throughput for the same capacity.
Now that IT is a key enabler for business productivity and scale through consistent and compliant processes, Ativa is focused on developing frameworks for different business domains so clients can focus on growth and competitive goals. “Our motive with the frameworks is to save time on hygiene factors which are standard in an industry, so clients can allocate more of their investment to initiatives which drive their unique competitive advantage,” concludes Lake.